Schwinn, VP of Brand and Creative

I decided to collaborate with Manual Design again because of our successful partnership on previous projects, and I truly appreciated the unique contributions they bring to the table. Together, we undertook a comprehensive revamp of the Schwinn brand, starting from scratch. Given the brand's rich 125-year-plus history, we carefully considered its heritage and strategized on the optimal way to propel it into the future. My responsibilities encompassed reviewing, directing, and approving all aspects of the work.  https://manualcreative.com/work/schwinn